Advertising can be done in a wide range of different media including online, magazines, newspapers and other media formats. Using a media mix can help to reinforce the message or information you want to communicate.When done properly advertising is one of the few mediums you can control. You can target ideal customers, create awareness for your product/content, add credibility to your message and amplify everything else you’re doing.

Advertising can  provide basic information, increase sales by promoting products or services, create awareness to new services, new products and improvements, increase your short-term sales, prompt specific call to action, promote a change of perception regarding your business, and develop brand awareness or a particular market niche or position. Advertising can also help recruit staff which also be a chance to promote your business and source suppliers and contractors to position your business as active and expanding.

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